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•  By Michael O Sullivan •

93% of B2B marketers and about 86% of B2C marketers use content marketing. Why? Because it works. It delivers 54% more leads than traditional outbound marketing sources. So obviously inbound or content marketing is an essential element of any marketer’s toolkit. Is your business already maximising the potential of content marketing?

If not, here are some valuable tips for taking your content marketing to the next level:.

Visual content is key

Users increasingly access information on-the-go or while focused on other things. Visual content allows you to grab your users’ attention and get your messages across. So go ahead and tell your brands story with videos, infographics, and compelling images. You should aim to incorporate visual elements in every single social media post and article you produce..

Engage your audience on social media

Social media offers a unique opportunity for your brand to build relationships with your customers. But you need to share content that resonates with your target audience. According to recent studies, people share content with their friends and family because they want to entertain (44%), educate (25%) and reflect their identity (20%). Most marketeers use LinkedIn, Facebook and Twitter. However, if your business is trying to reach out to younger people, you might want to consider setting up accounts on Snapchat and Vine..

Repurpose content

We all know it is difficult and time consuming to produce large amounts of content on a daily basis. At the same time, it is important to post frequently to make sure your customers don’t forget about you. One trick is to modify your existing content so it fits different formats. You can, for example, use the key messages of a blog post on Twitter or turn it into an infographic that you can use on Facebook..

Target audience segmentation

With more and more brands using content marketing strategies, users are faced with enormous amounts of information. The only way for small businesses to stand out from the crowd is to focus on a niche community or a highly-specialized segment of a larger market. Producing content that is relevant to this particular segment will help you get their attention..

Measure

Keeping track of your online activities and the different types of content you put out will allow you to fine tune and improve your content marketing strategy. If you know what resonates with your clients, you can allocate your budget in an ideal way..

The good news is that content marketing is not rocket science and there are options for every budget. So don’t miss this opportunity and get started with your content marketing today..

Guest author: Michael O Sullivan, co-founder Darwin Digital